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Welcome to Beach Fit Fashion (“we,” “us,” or “our”). We’re committed to protecting your privacy while helping you find your perfect swimwear match. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website beachfitfashion.com.

1. Information We Collect

When you shop with us, we may collect:

  • Personal Information: Name, email address, shipping/billing address, payment details (processed securely through our payment partners), phone number
  • Order Information: Products purchased, size preferences, purchase history
  • Device Information: IP address, browser type, operating system
  • Behavioral Data: Pages visited, time spent, items viewed (to help us recommend the perfect bikini top or active swimsuit for you)

2. How We Use Your Information

We use your data to:

  • Process your orders for those must-have bandeau tops and cheeky coverage bottoms
  • Provide customer support when you need help with sizing or payment questions
  • Improve our website and product offerings (because we know beach fashion evolves)
  • Send you relevant offers – but only if you opt in (we promise not to flood your inbox)
  • Prevent fraud and keep your transactions secure

3. Data Sharing & Disclosure

We only share your information when necessary:

  • Service Providers: Payment processors (Visa, MasterCard, JCB, PayPal), shipping carriers
  • Legal Compliance: When required by law or to protect our rights
  • Business Transfers: In case of merger or acquisition (we’ll notify you)

We never sell your personal information to third parties.

4. Data Storage & Security

Your data is as protected as your skin under our UPF swimwear:

  • Stored on secure servers with limited access
  • Protected by industry-standard 256-bit SSL encryption (the same technology that secures your payments)
  • Payment details are never stored on our servers
  • Regular security audits to maintain protection

5. Your Rights

You have the right to:

  • Access, update, or delete your personal information
  • Opt-out of marketing communications (though we’d miss you)
  • Restrict or object to certain data processing
  • Lodge a complaint with data protection authorities

To exercise these rights, email us at [email protected].

6. Cookies & Tracking

Like the perfect bikini bottom, our cookies are designed to enhance your experience:

  • Essential Cookies: Keep your shopping cart intact while you browse
  • Analytics Cookies: Help us understand which swimsuits are trending
  • Marketing Cookies: Show you relevant ads (if you opt in)

You can manage cookie preferences in your browser settings.

7. International Data Transfers

As we ship worldwide (except some Asian and remote areas), your data may be transferred internationally. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

Our swimwear is for fashion-forward adults. We don’t knowingly collect data from children under 16.

9. Policy Updates

We may update this policy as our collection grows. Significant changes will be notified via email or website notice.

10. Contact Us

For privacy questions, contact our Data Protection Officer at:
Beach Fit Fashion
90 Mountain Street, Bristol, US 05443
Email: [email protected]

Thanks for trusting us with your beachwear needs and your personal data!